For the past several years, enterprise marketers have been laser focused on improving customer experiences. The annual digital trends surveys by Econsultancy and Adobe have repeatedly shown that improving customer experiences is one of the top strategic priorities for enterprise marketers
Business Intelligence for Retail is more important than ever! Business Intelligence for retail can provide a real competitive advantage and allow businesses to rapidly make changes to capitalize on opportunities and trends and to identify and resolve issues before they have a negative impact on revenue or customer satisfaction.
I attended a conference where my colleagues were arguing over the benefits of hybrid, cross-platform mobile applications vs. true native mobile applications. For my part, I stayed silent and just listened. In my mind, there is no one right answer.
With the mobile market growing at a rapid pace, Android development is the fastest growing segment. With a billion Android users spread across the globe, Android app development is in great demand considering the increased adoption of the platform.
Providing services to a customer via a chatbot for business could be similar to what businesses might do via their app or website. The chatbot has the advantage over the app and website in that it can be used inside the chat application itself. It has the advantage over the app that it doesn’t need to be downloaded and the user doesn’t need to be authenticated.