CASE STUDY

An online retailer of high quality baby and childrens clothes .

Complete Ecommerce Solutions with full fledged admin panel and loaded with lots of Killer features so you can have best control over the website.

Challenge

An ecommerce website is highly dynamic and needs to be well maintained and well managed for SEO.

The client partnered with Augurs Technologiesas their SEO agency to improve their lead generation.

The challenges presented infromt of Augurs Technologies were:

1. Competition with high authority websites

2. To increase the sale of just 3 months old website

3. Increase brand awareness

4. Build trust in customers

5. To rank high volume keywords

Through effective B2B strategies and software solutions, we can position you for success in any segment of the market.

What Augurs did

Augurs helped Hugsbaby understand they were missing out on ranking for valuable keywords in the industry.

We began with a comprehensive audit for Hugsbaby product inventory and possibilities of web traffic. After the research phase, we conceptualized a site architecture that allowed for simple product categorization, improved search returns, and automated order fulfillment. We provided the client with solution incuding:

  • Responsive Website building
  • Payment Integration
  • Search Engine Optimization
  • Worked in large volume keywords
  • Compete with high authourity websites
  • Analysis of sales
  • Implement rating schema
  • Implement open graph
  • Embed all important scripts
  • Create Facebook Catalogue

Value delivered

A significant upgrade in productivity by making them effective in Offline and Online Business.

From content to technical, we've been able to demystify local-level SEO performance with trending data and automated alerts.

In combination with our initial keyword research, our comprehensive site audit ensured that Hugsbaby captured our target keywords in its SEO content optimizations.

We emphasized responsive functionality throughout development, and after testing launched a fully-functional web solution for Digital Marketing.