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The primary takeaways from the IBM study are that business and marketing leaders must analyze and understand their customers’ root motivations, desires, and pain points, and that they must design digital experiences to meet identified customer expectations.
Retail is changing, and it is changing fast! Online buying is having a significant impact on brick and mortar and customer loyalty has changed dramatically.
There is no absolute better, it depends on what is best for you and your company and venture.
With millions of devices around the world, the work of mobile app developer has become more fulfilling, enriching and necessary.
With expectations set so high, be prepared to see a lot of frustration and disappointment as reality sets in.